Vancouver BC Search Engine Marketing (SEM) for Success with Adwords

Search Engine Marketing (SEM), also known as search engine PPC or pay per click advertising, is an important component of an Internet marketing campaign. SEM programs, like Google Adwords, allow you to draw in traffic from relevant keywords that aren’t specifically targeted by your website. It’s also a good way to get immediate traffic to your website as it usually takes a little time for your SEO (search engine optimization) to yield results. Our search marketing services give your company the edge with SEM programs.

Anyone can start a search engine marketing campaign, choose some keywords, and throw up some ads, but without any knowledge or experience with the way pay per click advertising works, your campaign won’t be as effective. Worse yet, you might end up wasting money bringing in the wrong kind of traffic to your website.

With over 4 years of experience creating and managing Adwords and other types of SEM campaigns for Vancouver businesses, our search marketing services help you get the most of out of these programs by bringing in more qualified leads at lower costs per click to you. Here’s how it works:

Search Engine Marketing Step #1: Keyword Research

Your SEO keyword research gives you the best keyword bets for the pages of your website. But there are many other relevant keywords beyond those that could yield targeted traffic for your website. These serve as the foundation for your search engine marketing campaign.

Search Engine Marketing Step #2: Ad Creation

There are always a variety of keyword themes that bubble up in the keyword research process. We create individual Ad Groups around each keyword theme, and for each Ad Group we write ads specific to those keywords so that they are more relevant to their associated keywords. Increased relevance help generate higher click-through-rates, but also leads to a better quality score for your ads, which translates into lower costs for those clicks. We can also create landing pages, web pages that your ads click through to, specifically written around your keywords, to further increase this relevance.

Search Engine Marketing Step #3: Campaign Monitoring

Pay per click advertising requires regular monitoring. Your ads’ position on Google Adwords and other SEM programs is subject to constant fluctuations, based on the amount of competition for your keywords, as well as the performance of competitor campaigns. You also have to generate reports to ensure that the keyword search terms your ads are appearing for are relevant to your products and services so you don’t waste money on irrelevant clicks. Depending on the size of your campaign and the level of competition for your keywords, regular monitoring is required to ensure its effectiveness is maintained. It provides useful information on opportunities for expanding your reach in your Web marketing initiatives.

Looking to create or improve a pay per click advertising campaign for a Vancouver business? Contact us and we’d be happy to let you know how we can help your specific company.

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